Firm or soft? It’s the wrong question.

It’s the first thing people ask when shopping for a mattress: Do you prefer firm or soft?

But here’s the truth: that question is outdated.

Why? Because most sleepers aren’t static. We move. We adjust. We shift from our backs to our sides. And we sleep differently than we think we do.

At Tiami, we believe the mattress should adapt to you — not the other way around.

The Flawed Firmness Scale

If you’ve ever bought a mattress, you’ve probably seen the “firmness scale.” It’s a spectrum from 1 to 10, where 1 is a marshmallow and 10 is a rock.

But that’s marketing — not science.

Here’s what actually happens:
    •    A person with back pain is told to go firm.
    •    They get the mattress home, and it is firm.
    •    Now they sleep on their side to relieve pressure — and wake up with shoulder pain.

Sound familiar?

Tiami solves this cycle by removing the rigidity from the equation.

Adaptive Comfort, Engineered

Our patented Active Anatomic Response™ system uses multiple support layers that respond to pressure and position in real time:
    •    Energex™ foam provides bounce + breathability.
    •    Memory foam contours without collapse.
    •    Pocketed coils + foam pods adjust to your weight and movement.

This combination delivers targeted relief where you need it — and resilience where you don’t.

No more side-sleeper shoulder pain. No more partner disagreements over firmness. Just balance.

One Feel That Feels Right

Tiami isn’t firm. It isn’t soft. It’s adaptive.

That’s what makes it different — and better.

It supports without pushing back. It contours without sagging. It’s not a compromise between feels. It’s a solution that transcends them.

Why This Matters

Because you shouldn’t have to become a mattress expert to sleep well. You shouldn’t need to test 12 beds or overanalyze ILD specs.

You should lie down, feel supported, and know — this is it.

That’s Tiami. Built for how you actually sleep.